I was very proud to be asked by Foodbank WA to help with a campaign that would engage primary school kids on the message of healthy eating. 
Collaborating with Jenny Tartaglia, Rex Milligan and the Foodbank team we came up with Superhero Foods. It has been a great success, starting with breakfast placemats, trading cards and a book: ‘Joe’s Epic Breakfast Adventure’. Since then, the Superhero Foods initiative has continued to grow.

This initiative was developed by Foodbank WA as a nutrition education resource for primary school aged children, the Superhero Food's characters aim to empower students to make healthy lifestyle choices. Superhero Foods provide a fresh approach to teaching students about nutrition and cooking using key messages and themes linked to the current guidelines promoted in the Australian Guide to Healthy Eating.

The feedback was extremely positive.  Due to the Superhero Foods intuitive, kids were engaging in the health food message and the dull fruit & vegies suddenly became exciting.  We built on the range creating new publications and resources.

The Superhero Foods initiative has been very successful in regional and remote areas. Healthy-eating resources were soon created to enable better education for indigenous communities.

As the Superhero Foods initiative took off, other ideas were added and so did the collaborations with other organisations that were interested in advancing healthy eating.

Please visit www.superherofoodshq.org.au to access everything Superhero Foods related!
Superhero Foods is an online resource available for teachers and health educators; this fun and fresh approach to nutrition education and cooking aims to empower children to make healthy lifestyle choices.